Club Marketing

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  • Scottish Golf

    Support For Your Committee - Marketing Convenor

    A half day workshop, delivered by Claire Middleton & the Scottish Golf Club Development Team, to support the Marketing Convenor and their team to establish a strategy for achieving the marketing objectives that best serve your clubs aims.  

     

    Whether it’s Membership Recruitment, or to increase Visitor numbers, no club can afford to ignore the importance of marketing on their two most crucial income streams. Devising a Marketing Plan and Budget however can be a considerable challenge, especially for an incoming Marketing Convenor who perhaps has little or no marketing experience.  Building a brand, creating engaging content, growing awareness and interest with a wider audience and communicating consistently and regularly with your current members, potential members and visitors alike, whether through more traditional media such as local newspapers or local radio, or through using Social Media. This education seminar is to provide new and existing Marketing Convenors, and their senior ‘workforce’ - volunteers, club staff, or club professionals - the opportunity to identify and address these common issues and establish a strategy for Marketing which fits within your golf club’s particular situation.

     

     Aims of this professional development workshop

    • to establish the roles and responsibilities of the Marketing Convenor, your volunteers and any staff involved in Marketing at your club.
    • to provide you with a means to establish a policy and plan for the development of Marketing at your club and how your Marketing fits into your wider club governance & business plan.
    • to enable you to create strategies and tactics to implement the Marketing Plan

     

    Presenter and Materials –

    This seminar will be delivered by Claire Middleton, a marketing graduate with over 25 years in the golf industry, who will help you complete a step by step marketing plan for your club. 

     

    Target audience for this workshop -

     This seminar is aimed at Committee Members/ Club Managers/ Captains who recognize the importance and their responsibility for marketing at their golf club.

     

     How do I book a place on this workshop ?

    This workshop is open to all clubs affiliated to Scottish Golf at £ 99 for two delegates from your club. You may register your interest in attending this seminar by clicking in the box near our "Scottish Golf" logo on this website, and following the instructions on the top left of this screen. You will receive an email acknowledging your interest, and when sufficient demand has been reached to deliver this seminar, Scottish Golf will contact you and provide at least four weeks’ notice of the date and venue of the workshop.


     

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  • England Golf Compact Logo

    Recruitment & Retention Workshops

    Marketing to Recruit More Members - Half Day Workshop                              

    Is your membership full? If not this workshop could be for you! 

    Get Serious about Member Retention - Half Day Workshop

    What is your club doing to ensure it retains your members? Nothing? …Then this workshop is for you.<...

     

     

    Marketing to Recruit More Members - Half Day Workshop                              

    There are approximately 2 million people who play golf but who are not members of clubs – so what marketing strategies do you need to attract some of them in to membership at your club?

    By the end of the workshop you will have:-

    • The three basic membership recruitment strategies every golf club needs to have in place
    • Created your membership escalator to take potential members from the first introduction to ‘joining day’
    • Developed a consistent membership recruitment campaign for the next 12 months and beyond

     

    Get Serious about Member Retention - Half Day Workshop

    What is your club doing to ensure it retains your members? Nothing? …Then this workshop is for you.

    Having a membership retention plan is vital. Members are customers and we need to ensure that we are continually communicating and engaging with them to meet their needs. Develop a simple member retention plan at this workshop to take away and start implementing at your golf facility.

    By the end of the workshop you will:-

    • Understand how to focus on your inactive members to help activate them again
    • Develop a consistent communication plan for all sectors of your membership
    • Know what marketing tools to use to show our members they are valued
    • Leave with a retention plan you can use and adapt every year

    Who should attend?

    Key staff and/or volunteers responsible for delivering the sales and marketing function at your golf club.

     

    NEW DATES TO BE ANNOUNCED FOR WINTER 2017/18

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  • England Golf Compact Logo

    Increasing Revenue Workshop

    Simple Ideas to Boost Your Club’s Revenue! - Full Day Workshop

    In this one day workshop you will be provided with 40 ideas for generating revenue, across four areas of the golf club's business:  membership; clubhouse; golf operations and partnerships.

    Golf clubs need multiple revenue sources to operate effectively.

    The key revenue streams for most clubs are annual membership subscriptions, visitor green fees and food & beverage, however attendees will be asked to think outside the box and consider activities that could provide additional income streams and perhaps open up an entirely new customer base.
     

    By the end of this session you will:

    • Have explored many great ideas to boost your club’s revenue
    • Understand revenue opportunities across membership, clubhouse, golf operations and partnerships
    • Be in a better place to support your business planning process going forward

    A powerful day filled with practical expert advice.

     

    NEW DATES TO BE ANNOUNCED FOR WINTER 2017/18

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  • England Golf Compact Logo

    Marketing Techniques Workshop

    Doing the Marketing Basics Brilliantly! - Full Day Workshop                

    Introducing sales and marketing into your golf club business…and making sure it happens.

    Driving revenue is vital in golf clubs.  Using the right sales and marketing tools and social media channels are key to ensuring you don’t lose out on new and repeat customers.

     

    In this one day workshop you will be taken through the basics of understanding how critical sales and marketing is to the growth of your golf club; where you are now; and how to develop a sales and marketing strategy and ensure it happens.

     

    By the end of this session you will:

    • Understand how to bring your members on board
    • Identify the best marketing ideas and tactics for your golf club
    • Know what tools to use - including digital and social media
    • Understand how to implement marketing and the resources needed to make it happen
    • Understand how to set a budget and to invest in sales and marketing
    • Develop 3 key campaigns for any golf club’s marketing calendar
    • Know how to build the power of one factor into your golf club marketing

    A powerful day filled with practical expert advice.

    NEW DATES TO BE ANNOUNCED FOR WINTER 2017/18

     

     

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  • England Golf Compact Logo

    Know your Golf Club's Website and Web Communications

    How to use the latest in Digital Marketing

    Want to get the most from your Golf Club's website?

    Need to know how to modernise and enhance your clubs web based communications?

    Would you like to expand your knowledge of up to date online platforms?

    Then this could be the session for you. This area of learning is aimed at club officials and managers that administrate the day to day actions of club websites and associated communications media. So if you want to get up to date and know how to effectively get the most out of this area, please sign up as these sessions are planned to be delivered in the early part of 2018.

     

     

     

     

    NEW DATES TO BE ANNOUNCED FOR WINTER 2018

     

     

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